A Landing page is the first web page a visitor reaches when he clicks a link. It is this page that receives a customer to your site and creates a first impression in his/ her mind. It is a page where customer looks for information about your company and with a goal of purchasing your product or enrolling to your service. Thus, the aim of landing page is not only your branding but directing a client to take action. A small difference in conversion rates can make a huge difference in the profits. But enhancing or improving conversion rates is actually more of an art than a science. There are certain tactics that can help, but are not guaranteed. All these tactics may focus on improving and optimizing the design and content of landing pages.
Most of the online marketers are good at driving the website traffic. These marketers can design excellent PPC Ad copy. The landing pages on the other side of the link should deliver what the Ad assures and according to the expectations of the customer.
A lack of continuity may slow down the e-commerce conversion rates. So the merchant needs to consider testing the options for both the Ad and landing page messaging.
A landing page has to communicate the information regarding the product, product image, price, clear call to action etc. If a merchant wishes to give the website visitors a great deal, the marketing team of the merchant can add a banner just below the product title on all its landing pages. The team can also encourage reviews by adding a bit of text to promote the reviews. Normally free shipping offers and reviews will boost the conversion rates.
3. Touchable Images
The image or photo of the product is an important contributor to the conversions. A study on shopper behavior in 2011 has revealed that the tablet users spend 50 percent more than the smart phone users on a single purchase. It also revealed that the tablet users spend 20 percent more than the desktop and laptop users. So, visually appealing images and pictures on landing pages can always boost the conversions.
4. Content Editing
A merchant can experiment with adding and editing the content on landing pages. Some reports have found that adding videos can significantly enhance the conversions. Well written descriptions regarding the products and offerings, page layouts and color selection can all contribute to good conversion rates.